Fictious campaign for MACBA, exploring its relationship to the city of Barcelona, its culture, and its profound Catalan identity.

Reflecting on the museum's vibrant life, both in and outside its doors, the campaign aims to capture that fast-paced enthusiasm bustling in the Plaça dels Àngels. Presenting MACBA as the face of a new, transformed energy in the centre of the Raval neighborhood, touching on all the different agents that make up this energy was essential; bringing an "underground" culture to the forefront through movement, sound and rythm.

A proposal for outdoor and social media application is then suggested, expanding the identity created for the video.

Created at BAU Barcelona.